The Right Promotional Giveaway To Choose
With all of the options available out there, how do you know what promotional products or trade-show giveaways are the appropriate choices to maximize your company's growth potential? Many factors can affect your selection depending on the customer you are targeting and/or the company you represent.
A general rule of thumb is to choose an item that reflects your business or target customer. For example: If you are an exterminator, a flyswatter or bug shaped magnet could be good choices. If you sell wholesale lumber, perhaps a carpenter's pencil, tape measure or yardstick. Do you operate a Day Spa? Then lotions, emery boards or stress relievers may be the thing for you.
If you happen to be in a field that doesn't sell to the customer on a regular basis, then a different approach is needed. You will need products that are visible to your customers on a daily basis as a constant reminder keeping your company name at their fingertips and always available when needed. That s where calendars come into play. Real Estate Agents/Brokers and Car Sales Reps appreciate the idea of calendars and the fact that they are something that everyone uses daily. The calendars can be wall size, desktop or even magnetic. Whenever your customer is looking for a new home or car, your contact information will always be at there fingertips. You may even get a referral or two passed on to you simply because they have your information right in front of them.
If your advertising budget is an issue, then you would be looking for that best bang for your buck product. My suggested items would be pens, pencils, magnets, key chains or even rulers. Wanting your name as a constant reminder to your customers, these particular items are of great value and an easy way to advertise yourself without emptying your account. For a cost of $0.25 per piece and up, this is a inexpensive way to get the word out about your company. This is a less expensive option than your average search engine pay per click ads.
If you still need help with what item to choose, just ask the customer service specialists to assist you in your selection. They often have great innovative ideas and can help in making the perfect choice for you and your company.
Remember, people love to get things for free, no matter what it may be. It is better to give than to receive, but trust me you will receive. The gifts that you give out to your customers will pay off in the end.
By: Big Daddy Joe
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Joe Topich, owner of Big Daddy Promotional Products, Inc. We sell affordable custom imprinted, embroidered, debossed or engraved promotional products nationwide. |